The 5 Top Tourism Efforts of 2019

It is our favorite time of year at Break the Ice Media — some time once we reach reflect upon the projects we have worked , celebrate the successes we’ve seen, and also draw inspiration from various other creatives and campaigns at the tourism industry. There are many cool methods DMOs, attractions, and bureaus are reaching and engaging with traffic.

Thus, near or far, we believed that it would just be fitting into round out the year by swiping our high tourism attempts of 2019 — these organizations that are breaking barriers and catching our focus on their imaginative strategy.

5. OUIGO: 20 Years

OUIGO is a French railway system that offers cheap fares to other regions of the nation, with roughly 40 percent of its passengers representing a younger audience. To help encourage new avenues opening in 2019 and continue to appeal to their millennial and Gen. Z base, they released an amusing and all too realistic ode to people navigating their 20s.

Set to a slower song trilling about life on your 20s, the video follows many young students as they go about their everyday lives navigating cooking, cleaning, and everyday chores as only one does at that age. You view their hilarious mishaps and make-dos as they attempt to strain spaghetti through a tennis racket, then melt cheese on a clothing iron, take sharpie to their own skin in an effort to hide the holes in their sleeves or switch off the bedroom light through nerf gun. The concept resonates with all the youthful and brings some nostalgia to people just out of that point in life it makes you feel as OUIGO understands the struggles of the era and the finances. The movie ends with a very simple call-to-action — make the most of your 20s, experience, explore, do things your own way, and consider OUIGO the response — cheap for the average young-pro, student, or those just starting out.


In an one-and-a-half-minute movie, guests can trace Sandra through the airport onto an Air Canada flight as she gives you tips and tricks to”travel like a Canadian” Including saying sorry to everybody, pulling poutine from her handbag to settle a few rowdy kids, and accepting the cultures of people — finish with skater secret handshake.

But beyond the conventional, Air Canada does a great job of sharing a number of the country’s unique worth while also subtly imagining the airline flies more than just nationally — it’s part of a growing network of airports and flights across multiple continents. The place hits all the proper notes, with a wonderful balance of humor, new storytelling and messaging stitched throughout.

3. Discover Ireland: Fill Your Heart with Ireland

This campaign technically launched in December of 2018 however has continued to gain traction and watch success during the 2019 yearold. Ireland is a place of adventure and Discover Ireland wanted to show visitors how the adventures found there could connect with travelers on a deeper degree. So they joined a heart rate monitor to a married couple and put them free to research, capturing the minutes which were exciting, flirty, and unique.

The campaign carries from a video above to the website, encouraging visitors to explore all the seasons of Ireland, learn more about the nation and book their trip. Their concept of”heart-warming moments” carries over to the website too — drawing a natural tendency for individuals to find experiences that perform in their emotions and make lasting memories.


This really is a great example of a smaller destination actually enjoying its assets, unique selling points — and excellent sense of comedy.

It’s filled with fun facts about the city and turns discriminated towards minor attractions by weaving in unique moments and unexpected twists. The tourism material isn’t buried here its sung loud and pleased from the people that predict Mount Pearl house. This is a great illustration of the way in which every destination has something to share with traffic — big or small.

1. Faroe Islands: Closed for Maintenance

Overtourism was a growing concern from the travel sphere for quite a little while now. In 2019, the Faroe Islands decided to enlist the support of travelers to induce awareness of the issue and ask their help in producing it appropriate.

In an easy video appeal, the Faroe Islands declares that during a weekend in Aprilit would be shutting all tourism attractions, such as museums, parks, trails and parks”for maintenance.” It requires on people to volunteer their time and help the island preserve its natural assets available for free board and meals during their stay.

The video strikes a careful balance — not turning away visitors, but rather calling them to be part of the solution and inviting them to partake in a more authentic and neighborhood experience. And by selecting only 1 weekend to focus their efforts on preservation, make sure that the market won’t endure too much of an effect from the reduced visitation.